10 Reasons Your Company Should Invest in Video in 2016

Tuesday, January 12th, 2016

2015 was the year of video. Experts believe that 57% of consumer internet activity was video-centric traffic. That’s 4x as much web browsing and email. So instead of throwing thousands into your email marketing again this year, why not make the move to playables.

Video content is poised to be a bigger market to capture this year and your company should be no exception.

Here’s why:

1. Consumers use video as a search tool.

YouTube is the #2 search engine in the world. 26% of people will find a video and then immediately look for more information on the topic.

2. Videos speak louder than words.

People say that a picture is worth a thousand words so a video must be worth even more right? Yep, 1.8 million words is the value of one minute of video. 59% of senior-level executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.

3. People share videos with each other.

92% of mobile video viewers share videos with others and 54% of senior executives share work-related videos with colleagues on a weekly basis.

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4. Videos win retention.

80% of online visitors will watch a video vs. 20% will read content. In addition, 80% of Internet users remember video ads they watched. Can you remember the last time you remembered something you read in ad copy? Yeah, us either.

5. Videos drive traffic.

75% of people go to visit the website after viewing the video and users will spend 88% more time on the site if there is video there. That’s an average of around 2 minutes.

6. Videos drive sales.

64% of consumers are more likely to buy a product after watching a video about it.

7. Videos drive success.

67% of people who used video marketing in 2015 found it successful. 52% of marketing professionals worldwide name video as the type of content with the best return on investment.

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8. People have video addiction.

More American internet users use YouTube than Twitter and LinkedIn combined. And you thought you were obsessed with writing tweets? Yeah, that’s nothing compared to how much we hit Play online.

9. Video is hitting new platforms.

YouTube has been king for years, but services like Instagram, Snapchat, and Vine are making way for a new kind of micro-media content with 15 seconds or less run times.

10. Video is just a lot of fun to make.

We promise the best day of work you’ll have all year is on a Mighteor video production set.

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Product. Crowdfunding. Informational. Animated. Social Impact. Mighteor has produced content in each of these categories and is ready to do the same for your product or cause. That’s a fact.

By 2017 video internet traffic will have risen to 69% of all user activity, so don’t miss out on the millions of viewers eager to see your next great idea.

Want to check our numbers? Here’s some more references: