As a video production company, we pay attention to how our competitors do business. Why wouldn’t we? It’s the smart thing to do.
One big thing we have noticed: Video production agencies normally operate as a service provider. You hire one to produce content and make a video that achieves something. Selling a product, launching a campaign, creating awareness or explaining your business. There is endless options for what a video can help a business achieve.
Now imagine if the creative agency you hired wasn’t just a service provider? What if a video production company didn’t just deliver and disappear? Picture a team that really pushes themselves to get to know your business. What if your video partner knew deep in their bones what makes you special and what makes your business shine and different from your competitors?
Are you picturing Mighteor? You should be.
We call ourselves creative collaborators instead of a service provider because we believe that being invested in our clients’ success makes both parties better. We don’t want to just make a video for you – we want to learn about you and your business.
There’s a lot of benefits to this model. For starters, the stories we end up telling are better. They’re more meaningful. More emotional. And more resonant. They get more views and lead to successful Kickstarter campaigns, big placements in retail stores across the globe and huge dollars (like, in the millions) raised in venture capital.
But you don’t get that kind of investment if you think of yourself as a service provider. At Mighteor, we believe that doing things a little differently can make a big difference.