How Mobile Usage is Changing Video Formats

Monday, June 27th, 2016

The digital industry is changing and it’s increasingly catering media to mobile devices specifically. It seems that Instagram and Snapchat can’t stay out of the spotlight when it comes to digital marketing and advertising.

Engadget reported that the number of people watching video on Instagram increased by 40% in the last 6 months and they expanded their capabilities to allow 60 second videos compared to the previous 15 (check out our article about Instagram’s move to 60 seconds).

Snapchat has created a platform that brands are gravitating towards and exploring the seamless integration of ads into users’ discover pages. They’re reporting they now have over 100 million daily users. For apps that are strictly mobile-use it’s apparent that they’re here to stay and they’re changing the media and ways consumers view video. In addition to those two platforms even Facebook influencers are making video to be viewed specifically on mobile. Max Stossel released a video recently on Facebook but it was formatted as a vertical video to optimize mobile engagement.

 

This video has about 1.6 million total views in 5 days. Think about that. Almost 2 million views in less than a week. Regardless of the content and message of the video I’d like to point out that the vertical edit to be watched on a mobile device isn’t just on Max’s Facebook page. It’s on his Vimeo page as well. And on his YouTube page as both a desktop and mobile version. The mobile version is the same as the Facebook and Vimeo videos (optimized for fullscreen on a phone) but I think it’s worthwhile to note that the desktop version is just a little wider and zoomed out to show the entire phone screen as if the viewer was viewing the Facebook feed from their mobile device.

 

The way Netflix and Hulu are changing the way advertisers and broadcast tv is engaging with consumers is happening in the digital realm with Instagram, Snapchat, and Facebook. YouTube is the number 2 search engine in the world and digital video is slowly taking over the internet but is mobile going to change the way digital media is formatted for good?