Playables are the Future

Thursday, April 21st, 2016

It takes a brave person to walk away from the way things have always been done.

That’s especially true when it comes to marketing and advertising.

For decades, companies big and small have used advertising as the main vehicle for sharing their products, stories and promises with the world. And you know, for a long time it worked. But as more and more of our physical and digital spaces become consumed with advertising, it’s hard not to feel disenfranchised. Who has 60 seconds for another commercial? And remember pop-up ads? Yeah, those were the worst.

But this is how things have always been done.

We call shenanigans. It’s time for a revolution. In fact, it’s already happening. There just needs to be more brave companies that join the ranks.

The best and most celebrated ads have always been those that tell great stories because the best creatives know the key to winning over consumers is to share stories that are worthy of their time.” – Adweek, “Why Brands Need to Skip the Ads and Start Telling Stories” Article

Since our inception, we have believed that authenticity is taking over the storytelling aspect of marketing and advertising. “Everyone wants to buy something but no one wants to be sold” and we couldn’t agree more. Take Planetary Bands: Warming World – a project we did last year with Ensia Magazine. From the beginning of our relationship with them, they were clear: we want to share important stories with our community.

The sound of climate change from the Amazon to the Arctic from Ensia on Vimeo.

And the results are clear: this method works. They got some awesome press from the New York Times and Smithsonian Magazine (yeah, THAT Smithsonian) and some of our behind the scenes footage, and the entire performance was featured on The Discovery Channel’s The Daily Planet. In the coming months, the science behind the piece will be featured in BAMS, a scientific journal by the Bulletin of the American Meteorological Society. So we’ll be published as scientists! Plus, it’s won many industry awards. The video was chosen as one of the 10 best videos of 2015 by the American Geophysical Union. And it will be featured at the GeoCinema series at the European Geophysical Union in April this year. And finally, musicians all over the world are taking the work and adapting it. At the end of 2015, Planetary Bands was played at Northwestern at their Buffett Institute.

You don’t get these kinds of results from ads. At least, not without a ton of money and resources behind it. But, it requires bravery. It requires the boldness to walk away from the status quo. And it requires a willingness to spend time on your story.

And that’s what Mighteor is here to do. To help you be braver. Be bolder. And share your story.

Maybe “skip ads” isn’t a negative, but a positive statement. Because when you skip ads, you can do so much more: Skip ads and tell stories, entertain, educate, inspire and touch lives. Skip ads and win hearts. Don’t get in the way of what they want. Be what they want.”

The Mighteor approach to storytelling has always been about authenticity. Our process and method make sure that the story is coming from a place of truth and ingenuity.

It’s part of being invested in one another.

Your message, your voice, the reason you wake up every morning – that’s the beginning of something brilliant. This helps us to not just find the best narrative possible but to tell the most authentic story possible.

At the end of the day, it’s about making an impact.

The golden age of advertising may be coming to a close, but the golden age of storytelling is just getting started. Don’t skip it.”

Won’t you join us?