We love Vimeo and YouTube. There’s no denying it, because without those platforms leading the way for online video – well, we wouldn’t have a job. But the big question we keep hearing from clients lately has nothing to do with the two major video platforms. It’s about Facebook.
Specifically, this question: Should we upload our video to Facebook?
And to that we say: Yes.
But it’s not just because we believe in getting your video out there to as many people as possible. It’s all about seamless user experience. See, every barrier you can reduce between a user and the play button, the better. With Facebook’s growing interest in video, they’ve also made technical decisions that support video’s presence – specifically, the act of video actually getting seen. And it’s easy to see why when you look at their data:
– In the first quarter of 2015, Facebook had 4 billion daily video views
– 75 percent of Facebook video views occur on mobile devices
– Hillary Clinton’s presidential run announcement got 2.7 million views
How are they pulling those crazy numbers? Facebook has made playing video ubiquitous. As you scroll down your feed, video content streams without sound, so you get a simple cue that video is available and instead of relying on one still shot, you can draw people in with action, which is the whole point of video.
On top of all this, they are playing with promotion and sponsorship in a way that YouTube can’t quite do. So if you’re planning on paying to get views on your content, it only makes sense that you would reallocate your dollars to a platform that has the ability to deliver your content to users based on specific targeting models. The fact is: no one has more information about their users than Facebook. Want to find moms that have more than four kids, live in the dessert and need child care services? Yeah, you’re much more likely to be able to target her with Facebook.
This doesn’t mean you shouldn’t upload your video to YouTube and Vimeo, if that is where you have your subscriber base. This post is merely here to encourage you to continue to expand the reach of your content. Sure, you’ll need to do more data crunching later, but all those new views you stacked up will be worth it.