Mighteor in the Media

Tuesday, July 18th, 2017

The world of video is changing rapidly, and the media is starting to take notice! In the last couple of weeks, Mighteor and our recent survey have been featured in several news pieces discussing the importance of mobile video as viewership changes and video technology moves unflinchingly into a better, bolder, vertical future.

Kristina Knight from BizReport interviewed our CEO, Liz Giorgi, about the survey results that state shorter is better when it comes to video content, and vertical mobile format is the way of the future. In order to tell a fascinating, worthwhile story, the shorter format is more successful with mobile viewership. Shorter runtime is not the only way companies need to revamp the way they think about video and social advertising, however. As Liz says, content creators MUST consider mobile if they want to get in front of eyeballs of the future!


Do you find yourself watching more and more vertical videos on platforms such as Facebook and Instagram? Does having to rotate your phone to view a horizontal video make you sigh, wince, or roll your eyes? You’re not alone. In this article, Liz explains why less and less viewers are willing to flip their phones in order to view a piece of media.

In the final BizReport piece, Liz discusses how mobile video is changing advertising from short-form television ads to short-form social ads. The short videos you stop to watch while scrolling through Facebook are effective for a reason: they’re a format that works best with mobile! Convenience is key, and companies like Facebook are innovators when it comes to this new platform.


Blasphemy? Or reality?

This piece in the Denver Post focuses on the debate of what is preferred in mobile video: vertical or horizontal? One millennial stated that not wanting to flip one’s phone to horizontal to watch a video was just plain “lazy”, while another argued that “filming in landscape just doesn’t translate as well for social media and phones”. Ultimately, Liz makes the argument that young people are no longer sitting around the living room television on the cable company’s schedule to watch their favorite shows and movies as much as they used to, but are taking their media with them and engaging with it on their mobile phones and on their own terms, woven throughout their busy schedules.

In the year 2000, critics were skeptical whether or not DVD would take over VHS as the primary platform for video sharing, and we all know how that turned out. All trends are pointing to the fact that mobile is the future of video sharing and viewing, so it’s time for how companies look at creating content to change, and fast!