Here’s a tough question: when was the last time your CEO interacted directly with your customers? Have you ever thought about catching that interaction on tape? This is just one way we recommend utilizing your Chief Executive Officer as your Chief Explaining Officer.
There are lots of ways in which your leader can be better utilized to improve your relationships with your customers, increase sales and just generate goodwill for your company. Turning your boss into a star may have even more benefits than you think. After all, who doesn’t want to be wildly popular?
Internet Video Masterclass is Mighteor’s web show dedicated to helping brands, businesses, nonprofits, startups and everyone in between create more strategic and effective video content for the web. You can see the first season on YouTube and Vimeo.